029: Deep Dive with Lee Naimo: Building Sustainable Online Models for Screen Businesses
Description
In this episode, Julie Eckersley talks to Lee Naimo, Head of Creative for Grouse House at Haven’t You Done Well Productions, about the growth of online screen businesses in Australia and how to build a sustainable business model that works for you and your audience.
Previously managing the Online and Games Unit at Screen Australia, Lee worked with Australian producers, writers, directors and gamemakers to elevate their projects and careers, and has great insight into how they’re succeeding in the marketplace.
Even for those companies working in traditional media, online opportunities will need to make up at least one component of your future business strategy, so this is an episode not to miss!
Listen to hear Lee discuss:
The evolution of online content in Australia
Innovative companies in the online space
How Grouse House is building opportunities for comedians to get their work in front of audiences
How revenue stacking leads to sustainable business models
Why you should repurpose your existing content to find new audiences
What’s happening in the games space in Australia
- Plus, his big idea for the Australian industry
Follow Lee, Grouse House and their work:
Haven’t You Done Well’s website: https://www.haventyoudonewell.com
Grouse House’s website: https://www.haventyoudonewell.com/grouse-house
Grouse House on YouTube: https://www.youtube.com/channel/UCNuaFLcbAeycQAIAW5s7T0Q
Lee Naimo on LinkedIn: https://www.linkedin.com/in/lee-naimo-689084233
This Deep Dive interview is hosted by Kirsty Stark, and proudly brought to you by CrewHQ & Expanding Media.
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