036: Deep Dive with Amelia Darmawan: Go Direct to Audience & Maximise Your Existing IP
Description
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In this episode, Julie Eckersley chats to Amelia Darmawan, Co-Founder and Executive Producer at Totem, a company that’s quietly reimagining what a digital-first entertainment business can be.
The company designs next-gen content businesses for media companies, brands, and creators, helping great IP reach millions more online.
As Director of Strategy & Content, Amelia helps drive innovation across original content, revenue expansion, brand partnerships, and AI-powered workflows.
She shares some of what she’s learnt while shaping the next generation of entertainment brands.
Listen to hear Amelia discuss:
The shift she’s seen across the screen and creative industries over the last 10 years
How the benefits can go both ways as we move into true collaborations between traditional media creators and the creatorsphere
How to maximise your IP and reach new audiences online
How to understand and work with the algorithms
- The importance of staying nimble as things continue to change and evolve
Follow Amelia and her work:
Amelia on LinkedIn: https://www.linkedin.com/in/amelia-darmawan-8a5b2541
Totem: www.totem.global
Bondi Rescue on YouTube: www.youtube.com/bondirescue
Twisted Lunchbox on YouTube: www.youtube.com/twistedlunchbox
Peking Duck on TikTok: https://www.tiktok.com/@pekingduk
Try Guys on Instagram: https://www.instagram.com/tryguys
This Deep Dive interview is hosted by Julie Eckersley and edited by Brandon Boyer.
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This episode is sponsored by AFTRS, the Australian Film, Television and Radio School. Use the code INTENSIVE2025 for a 20% discount on all “intensive” courses until the end of the year.
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