In this episode, Julie Eckersley dives into the fast-evolving world of the creator economy with Keith Quinn, founder of Engine Room - a new kind of studio helping independent creators turn their data into strategy, growth, and sustainable income.

Keith’s career has spanned 25 years at the intersection of entertainment, digital innovation, and entrepreneurship. From Project Greenlight with Matt Damon and Ben Affleck, to running Paramount’s original digital content division, he’s watched the media landscape expand, contract, and re-invent itself multiple times.

Now, with Engine Room, Keith is giving creators the kind of analytical and financial support once reserved for Hollywood studios. He explains how data can empower creative growth, why YouTube has quietly become the biggest player on TV screens, and what the next five years hold for creators, streamers, and the screen industry at large.

Listen to hear Keith discuss:

• The evolution of entertainment: From the streaming boom to the rise of independent, open-platform creators.
• The creator economy as small business: Why data and audience insight are the new creative superpowers.
• Inside Engine Room: How the company helps creators understand and act on their analytics - with real examples of how simple insights doubled reach and revenue.
• The new model for creator growth: Subscription tools, sponsorship data, and how Engine Room connects like-minded creators to help build ‘creative clusters’ to leverage their success
• Plus: Keith’s big idea to change the future of our industry

Follow Keith and his work:

• Keith Quinn on LinkedIn: https://www.linkedin.com/in/quinnkeith/
• Engine Room: https://www.engineroom.com.au

This Deep Dive interview is hosted by Julie Eckersley⁠⁠⁠ and edited by Brandon Boyer.

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This episode is sponsored by AFTRS, the Australian Film, Television and Radio School. Use the code SUMMER2026 for a 15% discount⁠⁠⁠ on all summer short courses. Head to aftrs.edu.au/shortcourses to find your course and enrol.