031: Deep Dive with Steve Jaggi: Audience Demand is Shaping New Production Models
Description
In this episode, Julie talks to prolific producer Steve Jaggi, founder of Jaggi Entertainment, about how he has built one of Australia’s busiest independent studios. Steve unpacks his cradle-to-grave business model - spanning development, financing, production, post, VFX and distribution - and why being relentlessly audience-focused has been key to his global success.
He shares candid insights into why legacy systems are struggling, how micro dramas and influencer-led casting are reshaping the industry, and why Australian producers must urgently rethink cost structures and audience engagement. Steve also reflects on AI, direct-to-consumer models, and what kind of leadership is needed to stop the industry’s “slow-moving train” from derailing.
Listen to hear Steve discuss:
The rise of vertical drama and mobile-first storytelling.
Why influencer-driven casting is transforming audience definitions of quality.
Rethinking cost, scale and sustainability in production.
Preparing for disruption from AI, D2C models, and shifting global power.
- What kind of leadership the Australian industry needs right now.
Follow Jaggi Entertainment:
Jaggi Entertainment: https://www.jaggientertainment.com
LinkedIn: https://www.linkedin.com/company/jaggientertainment/
This Deep Dive interview is hosted by Julie Eckersley, and proudly brought to you by CrewHQ & Expanding Media.
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