1 thing we forget when growing games
Description
What is the super-important topic we are not talking about in mobile gaming?
Player motivations.
We talk about a lot in growth marketing for mobile games ... retention ... CPI ... core loops ... game economies ... targeting ... and more.
But we often forget to take player motivations into account.
In this Growth Masterminds, host John Koetsier chats with Google's Mobile Gaming Analyst and Apps Lead Mariusz Gasiewski. We dive deep into the crucial topic of player motivations in mobile gaming, analyze why understanding player motivations is essential, how they variy across cultures, and its impact on user acquisition, marketing strategies, and game design.
00:00 Introduction to Growth Mastermind
01:33 The Untouched Topic in Mobile Gaming
02:50 Understanding Player Motivations
04:30 Cultural Differences in Gaming
10:52 Impact on Game Publishers
14:51 Marketing Strategies for Player Engagement
20:03 Challenges and Opportunities in the Gaming Industry
27:32 Conclusion and Final Thoughts
United States
