6X creative output with AI?!?
Description
What can AI do for your creative?
How about 6X'ing your output? Or automating winners and losers? Or saving you the awful, horrible non-creative grunt work of making hundreds of variations for testing?
In this episode of Growth Masterminds, host John Koetsier interviews Hagop Hagopian, the founder and CEO of Appvertiser. They chat about AI's role in creative quality and quantity, the use of specific AI tools, balancing AI-generated content with human creativity, and the best strategies for growth marketers to adopt AI tools.
They also talk about the future of AI in growth marketing and the potential of building custom AI models for superior performance.
00:00 Introduction to AI in Creative Work
00:22 The Role of AI in Modern Marketing
00:42 Guest Introduction and Initial Thoughts on AI
06:04 AI's Impact on Creative Quality
11:28 AI Tools for Creative Quantity
19:29 Automating Creative Testing with AI
25:20 Future of AI in Growth Marketing
28:39 Conclusion and Final Thoughts
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