Almost all growth marketers want diversification.

Diversification was almost unanimously chosen as a key focus by over 100 UA pros when I recently asked them during a webinar.

So how do you do it?

In this episode of Growth Masterminds, we chat with Angelina Marmorato, VP at Lemma, about omnichannel via emerging (and old!) media. Omnichannel is kind of an old world in digital marketing, but maybe it's time to revive it.

We talk about digital out of home (DOOH), connected TV (CTV), and audio, including both podcasts and radio, which is increasingly available via programmatic purchasing.

We also chat about the challenges and potentials of each platform, highlighting their relevance for performance marketers, plus key strategies for targeting, audiences, and measurement.

00:00 Meet Angelina Marto: VP at Lemma
01:23 Understanding Omnichannel Platforms
01:50 Exploring Emerging Media
02:51 The Evolution of Out-of-Home Advertising
03:55 The Rise of Digital Radio and Podcasts
05:20 The Nostalgia of Traditional Radio
07:08 Hyper-Local Targeting in Advertising
08:24 The Explosion of CTV
10:52 Challenges and Opportunities in CTV
15:41 Gotchas and Measurement in New Media
21:40 Final Thoughts and Insights