Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN
Description
What ad formats will skyrocket your app? What publishers will grow downloads faster?
In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory.
They discuss 6 different nations:
1. The US
2. UK
3. Germany
4. India
5. Brazil
6. Japan
In Japan, manga is king, so native ads work great. In Brazil, Spotify is huge, so video ads work well. In India, TrueCaller is huge and banners are essential.
Each nation has its own cultural heritage and hit publishers, meaning that each nation needs a slightly different mix of ad strategies and partners.
John & Tomas talk pricing, formats, publishers, and much more ...
00:00 Introduction and Welcome
01:30 Overview of the Programmatic Inventory Index
05:09 Deep Dive into Ad Formats and Categories
14:17 Country-Specific Insights
14:25 Ad Pricing Segmentation and Strategy
26:57 Conclusion and Final Thoughts
United States
