How do you do your most impactful work as a growth marketer?

How do you avoid being busy, checking off tasks, doing “good work” … but maybe not doing the most impactful things?

In this episode of Growth Masterminds, Host John Koetsier is joined by Hannah Parvaz, an award-winning marketer and the founder of growth agency Aperture. They discuss how impactful work as a growth marketer should be a company-wide focus led by the CEO, and Hannah shares her approach to determining the most impactful tasks, breaking down growth into actionable steps using prioritization frameworks, and the importance of maintaining a seamless flow from ads to the product experience.

She highlights her methodologies for idea brainstorming, product flow integration, and cohesive team collaboration to achieve significant business growth. Join them for insights into effective growth strategies and practical tips for scaling your business.

00:00 Introduction to Growth Mastermind
02:16 Hannah's Recent Activities and Achievements
05:52 The Importance of Prioritization in Growth Marketing
11:12 Full Funnel Approach and Team Collaboration
16:52 Defining the Growth Role
18:31 Building a Growth Team
20:10 Prioritizing Growth Initiatives
24:05 Testing and Iteration
26:02 Aligning Ads with Product Experience
32:46 Full Funnel Approach
33:58 Conclusion and Final Thoughts