#11 - 10 reasons why your warehouse should be your CDP with Adam Greco
Update: 2025-03-13
Description
In this episode of Data Driven Voices, host Emma Storbacka sits down with Adam Greco, a digital analytics veteran now at Hightouch, to explore the evolution of Customer Data Platforms (CDPs) in the era of composable architectures.
Key topics include:
- The convergence of digital and customer analytics
- Why data warehouses are becoming the central hub for customer data
- 10 key benefits of composable CDPs
- Common misconceptions and challenges of composable CDPs
- How AI is transforming data-driven decision-making
- Best practices for organizations adopting a composable CDP approach
Tune in to learn how this flexible, cost-efficient model can help future-proof your marketing and analytics strategies.
#DataDriven #ComposableCDP #CustomerData #AIinMarketing #MarTech #Analytics #DataWarehouse #Personalization #MarketingTechnology
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