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#17 - From sleepless nights to AI success: What leaders need to know

#17 - From sleepless nights to AI success: What leaders need to know

Update: 2025-10-13

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In this episode of Data Driven Voices, host Emma Storbacka sits down with our Head of AI at Avaus, Eric Hörberg, to explore how organizations can leverage AI for meaningful business impact, while navigating the challenges, fears, and “sleepless nights” that come with rapid technological change.

Introduction (00:00 )
AI, fear, and sleepless nights (01:23 )
Eric's AI journey: From 2010 to today (06:20 )
Generative AI and Its Growing Impact (12:30 )
AI in Business: Beyond Content Creation (17:25 )
The AI Workflow: Integrating AI into Existing Processes (25:30 )
AI in B2B and Marketing: Where the Real Value Lies (29:10 )
The Leadership Challenge: Embracing AI for Business Growth (33:40 )
Final thoughts & key takeaways (36:00 )

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#17 - From sleepless nights to AI success: What leaders need to know

#17 - From sleepless nights to AI success: What leaders need to know

Avaus