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Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)

Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)

Update: 2025-09-11

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Description

This episode of Data-Driven Voices is a little bit different. It's an AI-generated audio version of our MarTech and Customer Data Guide, created with NotebookLM. The guide brings together over 100 years of combined expertise and customer stories, now repurposed in audio format to make the insights accessible in more ways.

We explore:

Why omni-channel presence and hyper-personalization are now business-critical

The shift from third-party cookies to first-party data and retail media

How automation and AI scale content and customer engagement

The rise of MACH architectures and composable customer data platforms

Why operating models, data quality, and change management matter more than just the tech

📖 Download the full guide via this link: https://www.avaus.com/avaus-martech-guide/

📬 Would you like a physical copy? Reach out to us at business@avaus.com and we can send you one

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In Channel

#18 - What Nordic brands should learn from Temu and Shein's data strategies - Anette Tannerfeldt (Swedma) & Jari Perko (ASML)

#18 - What Nordic brands should learn from Temu and Shein's data strategies - Anette Tannerfeldt (Swedma) & Jari Perko (ASML)

2025-10-2443:02

#17 - From sleepless nights to AI success: What leaders need to know

#17 - From sleepless nights to AI success: What leaders need to know

2025-10-1339:09

Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)

Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)

2025-09-1126:57

#16 – Catching up with Sweden in productivity with Karoliina Partanen from AI Finland

#16 – Catching up with Sweden in productivity with Karoliina Partanen from AI Finland

2025-08-1941:09

#15 - Minimize disruption, maximize adoption with Neil Dickson at Scania

#15 - Minimize disruption, maximize adoption with Neil Dickson at Scania

2025-05-1438:50

#14 - How to build a customer-centric tech stack with Petteri Heinonen at Saka

#14 - How to build a customer-centric tech stack with Petteri Heinonen at Saka

2025-04-3058:51

#13 - From Email to Omnichannel with Emma Spjut at Dustin

#13 - From Email to Omnichannel with Emma Spjut at Dustin

2025-04-1639:32

#12 - Building a future-proofed MarTech stack with Samuli Tahvanainen at Sanoma

#12 - Building a future-proofed MarTech stack with Samuli Tahvanainen at Sanoma

2025-04-0238:05

#11 - 10 reasons why your warehouse should be your CDP with Adam Greco

#11 - 10 reasons why your warehouse should be your CDP with Adam Greco

2025-03-1349:14

#10 - Start with the business problem - then add tech! With Phil Gamache

#10 - Start with the business problem - then add tech! With Phil Gamache

2025-02-2749:31

#9 - Are we in a MarTech crisis? With Scott Brinker

#9 - Are we in a MarTech crisis? With Scott Brinker

2025-02-1747:17

#8 - From MarTech investments to MarTech value with Oscar Jäderberg

#8 - From MarTech investments to MarTech value with Oscar Jäderberg

2025-02-1140:24

#7 - Using first-party data in marketing with Jens Hård

#7 - Using first-party data in marketing with Jens Hård

2025-02-1128:20

#6 - From Insights to Action

#6 - From Insights to Action

2023-06-2728:14

#5 - Unleashing the Power of Data

#5 - Unleashing the Power of Data

2023-06-2225:36

#4 - What is data-driven, concretely?

#4 - What is data-driven, concretely?

2023-05-2422:38

#3 - Why are we stuck in endless piloting?

#3 - Why are we stuck in endless piloting?

2023-05-0528:10

#2 - Data-driven organisation, why follow small metrics and not your big instinct?

#2 - Data-driven organisation, why follow small metrics and not your big instinct?

2023-04-1925:46

#1 - What can European organisations learn from the Nordic way of working?

#1 - What can European organisations learn from the Nordic way of working?

2022-11-0429:11

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Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)

Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)

Avaus