#13 - From Email to Omnichannel with Emma Spjut at Dustin

Update: 2025-04-16

Description

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Emma Spjut, Head of CRM & Marketing Automation at Dustin, for our very first Swedish-language episode. Together, they dive into the power of automation, AI, and data-driven strategy in transforming modern marketing. Summary of the episode in english is available here: https://www.avaus.com/blog/omnichannel-automation-emma-spjut-podcast/

Together, they explore:

How Emma went from chance opportunities to becoming a marketing tech leader
Why automation is essential when handling 280,000+ products across six countries
How Dustin moved from email automation to a full omnichannel strategy
A real-world example of using PIM and purchase history to recommend the perfect printer toner
The importance of cross-functional collaboration—and getting internal buy-in
What it takes to lead organizational change in a data-driven world
How Dustin is preparing for the future with generative AI and content automation

Marketing today is no longer one-size-fits-all. It’s smart, scalable, and fueled by data. Tune in to hear how Emma Spjut and her team are shaping the future of customer communication at scale.

#MarketingAutomation #AIinMarketing #Omnichannel #DataDrivenVoices #CustomerInsights