#7 - Using first-party data in marketing with Jens Hård
Update: 2025-02-11
Description
In this episode of Data Driven Voices, Emma Storbacka is joined by digital marketing expert Jens Hård to break down one of the hottest topics in the industry: First-party data.
With privacy regulations tightening and third-party cookies fading, businesses are at a crossroads. How do you build marketing strategies that truly connect with customers while staying ahead of the game? In this conversation, we unpack:
- What first-party data really means and why it’s gaining so much attention
- The death of third-party cookies and how it’s changing the digital landscape
- How companies can activate their data across channels for real business impact
- The organizational shifts needed to unlock the full potential of data-driven marketing
No fluff—just insights, expert takes, and strategies you can apply right away. If you want to stay relevant in the future of marketing, this episode is a great listen!
#FirstPartyData #MarketingStrategy #DataDrivenVoices #DigitalMarketing #Podcast
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