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116. How Hershey’s Kisses became a masterclass in brand reinvention

116. How Hershey’s Kisses became a masterclass in brand reinvention

Update: 2025-03-19
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On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s Kisses brand refresh, how cross-functional collaboration fuels innovation, and how design is a strategic tool that connects brands with consumers in meaningful ways. 

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116. How Hershey’s Kisses became a masterclass in brand reinvention

116. How Hershey’s Kisses became a masterclass in brand reinvention

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