12: Building a Profitable Handmade Business Beyond Etsy
Description
Join hosts Andrew George and Melissa Pikul in this episode of the Product Growth Lab podcast as they discuss the importance of expanding handmade businesses beyond Etsy. They explain the hidden downsides of relying solely on Etsy, such as not owning your audience, high fees, arbitrary policy changes, and competition. Andrew and Melissa advocate for transitioning to platforms like Shopify, which offer lower fees and greater control over customer data and brand experience. Listen in for practical strategies on setting up a high-converting website, driving traffic organically, utilizing email marketing, and scaling your business sustainably. Subscribe for more actionable insights and real-life stories from successful business owners and experts.
Resources Mentioned:
00:00 Welcome to the Product Growth Lab
00:31 Why You Need to Expand Beyond Etsy
02:05 Hidden Downsides of Relying on Etsy
11:48 Benefits of Having Your Own Website
24:48 How to Transition from Etsy to Your Own Website
26:34 Conclusion and Next Steps
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