Top 10 Mistakes E-commerce Business Owners Keep Making - Part 2

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the top 10 mistakes that e-commerce business owners repeatedly make. They emphasize the importance of market research, effective inventory management, leveraging email marketing, maintaining a clear brand identity, and focusing on customer retention. The episode provides practical tips on how to avoid these common pitfalls, such as using market validation, tracking key metrics, and developing consistent brand elements. The hosts also stress the significance of promoting sales effectively, with an additional guide on running flash sales.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Introduction to the Product Growth Lab Podcast

00:33 Top 10 Mistakes E-commerce Business Owners Make

00:38 Mistake #5: Skipping Market Research

05:53 Mistake #6: Poor Inventory Management

10:23 Mistake #7: Not Leveraging Email Marketing

13:17 Mistake #8: Lacking a Clear Brand Identity

15:21 Mistake #9: Overemphasis on New Customers

18:10 Mistake #10: Not Tracking Key Metrics

22:46 Bonus Tip: Promoting to Your Audience

23:21 Conclusion and Farewell

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