15: Scaling Your Handmade Business for Long-Term Success
Description
In the final episode of the Product Growth Lab podcast series on moving beyond marketplaces like Etsy and Amazon, hosts Andrew George and Melissa Pikul explore advanced strategies to scale your handmade business on your own terms. The episode covers how to increase average order value through upsells, cross-sells, bundles, and free shipping thresholds, and how to encourage repeat customers with actionable follow-up techniques and collection launches. Additionally, the hosts discuss ways to automate and streamline processes, such as email marketing and order fulfilment, to save time and boost profitability. They conclude with tips on leveraging flash sales to attract new customers and sustain growth.
Resources Mentioned:
Timestamps:
00:00 Welcome to the Product Growth Lab Podcast
00:36 Introduction to Scaling Your Handmade Business
01:52 Increasing Your Average Order Value
10:54 Boosting Repeat Customers
19:30 Automating and Streamlining for Efficiency
27:02 Flash Sales and Final Thoughts
United States
