9: How NOT To Run a Giveaway
Description
Avoiding Common Giveaway Pitfalls for Business Growth
In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into the topic of giveaways and reveal common mistakes to avoid. They discuss why giveaways are effective for list growth, brand awareness, and sales, but also caution against errors such as choosing the wrong prize, overcomplicating the entry process, ignoring legal guidelines, failing to promote the giveaway, and neglecting follow-up. The hosts provide actionable tips and share real-life examples to ensure that listeners can run successful and effective giveaways for their product-based businesses.
Resources Mentioned:
00:00 Welcome to the Product Growth Lab Podcast
00:35 Introduction to Today's Topic: Giveaways
01:19 Common Pitfalls of Giveaways
01:58 Choosing the Right Prize
05:52 Simplifying the Entry Process
11:05 Legal and Platform Rules
14:29 Promoting Your Giveaway
18:09 Following Up After the Giveaway
22:50 Conclusion and Final Thoughts
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