In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul introduce their first guest, Pinterest expert Laura Rike. They discuss the unique benefits of Pinterest as a search engine rather than a social media platform and how it can drive long-lasting traffic and sales for product-based businesses. Laura shares insights on the importance of SEO on Pinterest, how to effectively use keywords, and the advantages of scheduling pins for consistent engagement. She emphasizes the forgiving nature of Pinterest and encourages business owners to start using the platform to see gradual results. Additionally, Laura addresses common myths about sharing other people’s content and the relevance of group boards today. The episode wraps up with tips for utilizing different pin types, such as videos and static images, to reach varied audiences and a call to action for taking the first steps on Pinterest.

00:00 Welcome to the Product Growth Lab Podcast

00:35 Introducing Our First Guest: Laura on Pinterest

01:07 Pinterest: Not Just Another Social Media Platform

02:30 The Power of Pinterest as a Search Engine

04:35 Optimizing Your Pinterest Strategy

04:58 Understanding Pinterest's Algorithm and User Interaction

07:13 Practical Tips for Pinterest Success

10:22 Addressing Common Concerns and Misconceptions

20:31 Consistency and Scheduling on Pinterest

23:13 Leveraging Pinterest for Content and Conversions

25:11 Efficient Time Management for Marketing

27:09 Leveraging Multiple Modalities on Pinterest

28:34 Understanding Idea Pins and Simplified Pins

32:30 Patience and Strategy for Long-Term Results

35:48 The Forgiving Nature of Pinterest

39:29 Current Best Practices for Pinterest

43:56 Wrapping Up and Final Thoughts