13. How Do You See a Return on the Investment in Packaging Design?
Description
Welcome to episode 13 of Product, Packaging, and Profit. Today, I’m breaking down why the investment in packaging design for a product business feels a little scary. It’s expensive, another expense, and you don’t always know the outcome. So how do you know if investing in packaging will get you a good return on your investment?
Things you won’t want to miss
Why investing when you have a product business is unique
Considering both the expense of packaging design and producing the packaging
How most product businesses default to DIY and home printing
How business goals connect to packaging ROI
Three ideas for measuring the return on investment of packaging design
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Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
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