Welcome to episode 8 of Product, Packaging, and Profit.

Effective packaging design works hard to sell your product so you can spend your time in other parts of your business. In this episode, we’re breaking down a simple framework for making design decisions for product packaging.

• What are the ABCs of packaging design?


• How to make design decisions from your customer’s perspective


• Why someone needs to be able to identify your product from 15 feet away


• What customers are REALLY buying when they purchase a product


• That thing about packaging design that is hard to put your finger on


• Kelley reveals the product she just bought because the brand used the ABCs of Packaging Design

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• Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com