In this episode, I talked about how social media management really works for business owners. Many people think hiring someone will fix their consistency, but the truth is, you first need to know your own content, your audience, and your goals. I explained that knowing the basics of your business, what you sell, who you sell to, and what makes you different, is the foundation for creating effective posts. Once you’re clear on that, social media becomes less overwhelming and way more powerful.

I also shared my framework for content creation using five pillars: personal life, growth, real talk, wins, and purpose. These pillars help guide what you share and make your posts more relatable and useful. I explained how every post should have a purpose, either nurturing your audience, showing results, or converting people to take action. Social media is free and, when done with strategy, can lead to real sales and long-term business growth.

Key Topics Covered:

• Why submitting podcast topics is like getting free coaching

• The truth about hiring people for social media vs. knowing your own content

• Key questions to ask about your business before posting

• How to define the problem you solve for clients

• Understanding your ideal client beyond surface-level details

• Why people buy outcomes instead of just products or courses

• The importance of knowing how people find and buy from you

• Five content pillars to guide your social media posts

• The three goals of content: nurture, results, and conversion

• How social media, done with strategy, can create sales without paid ads

Marci Barker
Life Coach specializing in Accountability for Business Owners Author of The Accountability Code
It's Time to Wake Up and Show Up!
www.marcibarker.com
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