In this episode, I talk about the real cost of building a memorable brand and why honesty, courage, and vulnerability matter. I share parts of my Boss Minded Framework and my own experiences, how some people have supported me, some have left, and some have misunderstood me, and why that’s a normal part of growth.

I also explain that a strong brand comes from sharing your true story, owning your results, and giving people clear next steps. Being real matters more than being perfect. I end by reminding you to focus on what you’re doing right, keep showing up, and accept that even if you’re the “villain” in someone else’s story, you can still make a powerful impact.

Key Topics Covered:

• The Boss Minded Framework (five steps to growth)

• Why sharing your strengths and results matters

• Understanding the “real cost” of building a memorable brand

• How past experiences help you define the cost

• Why vulnerability builds trust and connection

• Being misunderstood or disliked while growing your brand

• Outgrowing people, relationships, and old versions of yourself

• Sharing honest stories instead of a perfect highlight reel

• Using honesty, results, and calls to action to strengthen your brand

• Staying consistent even when mistakes happen or people criticize you

Marci Barker
Life Coach specializing in Accountability for Business Owners Author of The Accountability Code
It's Time to Wake Up and Show Up!
www.marcibarker.com
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