#18 - What Nordic brands should learn from Temu and Shein's data strategies - Anette Tannerfeldt (Swedma) & Jari Perko (ASML)
Description
In this episode of Data Driven Voice, host Emma Storbacka sits down with Anette Tannerfeldt, CEO at Swedma and Jari Perko, CEO at ASML to unpack profiling, privacy, and performance in modern marketing. From Europe’s regulatory headwinds to the rise of Temu and Shein, they examine why so much data goes unused, where Nordic brands are falling behind, and how courage, ethics, and first-party smarts can turn compliance into competitive edge.
Chapters
00:37 — Welcome & The Regulatory Battlefield
07:30 — Profiling: Human Nature vs. Digital Risk
11:48 — The Martech Utilization Crisis
19:50 — The Temu and Shein Effect
21:30 — The Competitiveness Battle: Europe vs. China
31:26 — The Path Forward: Courage and Collaboration
37:24 — Conclusion & advice for companies
United States
