#291 Taki Moore - How to Build a $1M Coaching Business Without Sales Calls or Funnels
Description
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Do you really need sales calls to grow a 7-figure coaching business?
In my latest episode with Taki Moore, we challenge the traditional model.
He’s built a $37M coaching business without relying on sales calls, complex funnels, or endless nurture.
Instead, he focuses on:
- Marketing that builds desire before you pitch
- Offers that close silently using a simple Google Doc
- Systems that prioritize leverage, not burnout
- Building “brandwidth” so people are ready to buy before you speak
This isn’t about being anti-sales call.
It’s about asking a better question:
What if your marketing was strong enough that you didn’t need one?
(00:00 ) Why Taki Fired His Sales Team
(04:33 ) What Buyers Actually Want
(08:28 ) How to Sell Without Calls or Chat
(11:32 ) The End of Sales Funnels
(13:54 ) The Biggest Problem in Sales
(17:35 ) The Power of “Brandwidth”
(21:04 ) Turning Content Into Buyers
(24:38 ) Escaping Offer Procrastination
(31:46 ) How Taki Delivers Client Results
(35:14 ) How Taki Moore Leverages AI
(38:55 ) Solving the Right Problems
(41:31 ) The “Big Easy” Framework
(44:06 ) Why Physical Tools Still Matter
(45:20 ) Events That Drive Retention, Ascension, and LTV
(50:28 ) Designing Engaging Events
(55:07 ) Adapting Events to Match Client Stages and Energy
(58:26 ) The Sensei Session Model
(59:39 ) Creating Emotional Anchors