The search for deeper meaning increasingly concerns organizations. Not only the German rap trio Tic Tac Toe ask “why” – also organizations consider the question as more and more essential for their orientation. In addition to the question “why”, companies also start asking for the purpose, the “what for”. Those questions bring us closer to customer needs which has been missing for a long time due to former structures. Together with Nadja and Michael you can think about the topic. The podcast shall be understood as a short teaser and invitation to keep on thinking about and discussing about it. The podcast can be also found on iTunes and podigee.

Der Beitrag 2nd exchange: Purpose erschien zuerst auf P3 OSTO.