#303 Matt Kelly - He Scaled an Ecom Brand to $20M+ (Here's How)
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Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs
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(00:00 ) Preview and Intro
(02:48 ) Why Matt Built a Team Instead of Going Solo
(05:16 ) Losing Creativity as the Business Grew
(08:22 ) Moving to a Unit Economics Business Model
(11:50 ) Equity Dilution and Planning for an Exit
(13:04 ) How Much Do Investors Really Help?
(15:01 ) The Biggest Drivers Behind Spacegoods’ Growth
(16:12 ) Shifting from Meta Ads to Influencers and YouTube
(17:43 ) Founders as the Face of the Brand?
(20:58 ) Is Community Building Actually Worth It?
(26:56 ) Why E-Commerce Is Harder Than Agencies or Info Products
(30:54 ) The Truth About High-Ticket Dropshipping
(33:24 ) Three Ways to Scale an E-Commerce Brand
(33:43 ) Why Retail Margins Can Beat DTC
(36:16 ) Challenges of Expanding into the U.S. Market
(41:01 ) Spending £500k a Month on Ads
(46:07 ) Struggles with Managing a Team
(49:26 ) Keeping Top Talent and Avoiding Corporate Culture
(53:14 ) Why Matt Wants to Leave the UK
United States
