Are you a medtech sales leader? Try the Showpad AI Sales Enablement Maturity Calculator to measure team fitness across four key areas – and get tailored feedback. https://showpad.com/enablement-maturity-calculator-start/#/

AI won’t replace your job… but someone using AI will. In this powerful episode, Showpad’s Chris Kosrow joins Omar M. Khateeb to explore how AI is revolutionizing the way MedTech sales teams operate, sell, and scale.

This episode dives deep into how AI tools like Showpad Assist are changing the sales game in MedTech. Chris Kosrow, Director of New Business Sales for North America at Showpad, breaks down how forward-thinking companies are using AI to eliminate the hidden “admin tax,” streamline CRM updates, and empower sellers to focus on what truly matters: relationships and revenue. Learn how adopting purpose-built AI platforms gives commercial teams a decisive edge in today’s competitive healthcare market.

Episode Breakdown:

0:00 – AI is not replacing jobs, but those using it will succeed

1:05 – Introduction: Chris Castro from Showpad

3:00 – How AI is changing MedTech sales culture

5:00 – Why AI adoption is essential for commercial growth

6:30 – The four quadrants of AI maturity in MedTech

9:00 – How to evaluate your team’s AI readiness

11:00 – Real-world use cases from sales teams adopting AI

13:00 – The risk of being a “spectator” company in AI adoption

15:00 – The “hidden tax” of administrative work on sales performance

18:00 – Solving problems worth solving: the SAFE framework

21:00 – Early-stage AI adoption and its growing pains

24:00 – Real examples of individual reps using AI to close more deals

27:00 – The adoption gap: why enterprise AI often fails sellers

30:00 – How Showpad Assist changes the game for field sales

33:00 – The “hidden time tax” on MedTech reps and how AI fixes it

36:00 – Scaling productivity across commercial teams

38:00 – How top-performing sellers use AI to outperform their peers

40:00 – Inside Showpad Assist: AI built for sales enablement

43:00 – The role of AI in forecasting and pipeline velocity

46:00 – Leadership and investor expectations around AI readiness

49:00 – How AI strengthens sales culture and leadership relationships

52:00 – The danger of fragmented AI tools versus unified platforms

54:00 – Final insights: the future of AI-driven MedTech sales

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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