337. Zero Staff. No Ads. $1.3M in Year One: Solo PI Success w/ Carlos Dominguez
Description
Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads.
How? By breaking every “rule” of modern law firm growth.
This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into $1.3M in settlements, why volume firms hand him their leftovers, and the overlooked tactics that are actually working in saturated markets.
What You’ll Learn:
The gritty early days of bootstrapping his solo firm in Miami
How word-of-mouth and personal branding landed his first major wins
Why he refuses to outsource intake—and what that means for referrals
The 50-60 case ceiling every solo should watch for
His vision for going from scrappy to specialized
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