346. Bonus: Books Into Cases - Education Marketing for PI Firms w/ Kara Prior
Description
Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers.
Kara explains:
Why niche authority books beat generic guides for proof, follow-up, and lead capture.
The math behind Social Leads: run tested ads, pre-qualify responders, and feed your intake team hundreds of phone appointments with vetted prospects—for a flat monthly fee.
The overlooked referral engine cadence that turns cold contacts into booked partner meetings (plan ~3 hours of calling per appointment).
Why most ROI dies in intake—and how mystery shopping shows you where you’re losing cases.
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