DiscoverScreen Wars36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market
36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market

36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market

Update: 2023-02-17
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Brenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers.

 

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36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market

36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market

crossscreenmedia