DiscoverScreen Wars40. Mike Shields on the Evolution of CTV
40. Mike Shields on the Evolution of CTV

40. Mike Shields on the Evolution of CTV

Update: 2023-04-05
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Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.

 

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40. Mike Shields on the Evolution of CTV

40. Mike Shields on the Evolution of CTV

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