DiscoverScreen Wars37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting
37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting

37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting

Update: 2023-03-01
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Sam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies’ expertise in various disciplines, the complexities of delivery and measurement, and the need for simplification in the localized CTV world.

 

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37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting

37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting

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