DiscoverScreen Wars41. Brian Wieser on the Dynamics of Media Buying
41. Brian Wieser on the Dynamics of Media Buying

41. Brian Wieser on the Dynamics of Media Buying

Update: 2023-04-12
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Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.

 

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41. Brian Wieser on the Dynamics of Media Buying

41. Brian Wieser on the Dynamics of Media Buying

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