44. Chris Wilson on Decoding Cross-Platform Video Measurement

Update: 2023-05-17

Description

Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.

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44. Chris Wilson on Decoding Cross-Platform Video Measurement

#box-pro-ellipsis-176587945714538{-webkit-line-clamp:2;}44. Chris Wilson on Decoding Cross-Platform Video Measurement

44. Chris Wilson on Decoding Cross-Platform Video Measurement

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44. Chris Wilson on Decoding Cross-Platform Video Measurement