DiscoverScreen Wars39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement
39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement

39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement

Update: 2023-03-23
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Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement.

 

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39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement

39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement

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