DiscoverB2B Insights Podcast#51: Building Value-Driven Brand Experiences - Richard Shotton
#51: Building Value-Driven Brand Experiences - Richard Shotton

#51: Building Value-Driven Brand Experiences - Richard Shotton

Update: 2023-05-31
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To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest book, The Illusion of Choice, and explains how behavioral science can be used to understand and influence the way buyers behave.

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#51: Building Value-Driven Brand Experiences - Richard Shotton

#51: Building Value-Driven Brand Experiences - Richard Shotton