DiscoverB2B Insights Podcast#53: Building Value-Driven Brand Experiences - Byron Sharp
#53: Building Value-Driven Brand Experiences - Byron Sharp

#53: Building Value-Driven Brand Experiences - Byron Sharp

Update: 2023-06-28
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In the third episode of the series, Nick Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, the world's largest center for research into marketing. Nick and Byron discuss why brands should focus on building mental and physical availability and the importance of distinctiveness over differentiation.

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#53: Building Value-Driven Brand Experiences - Byron Sharp

#53: Building Value-Driven Brand Experiences - Byron Sharp