DiscoverB2B Insights Podcast#65: Common Myths and Misconceptions with Brand Research
#65: Common Myths and Misconceptions with Brand Research

#65: Common Myths and Misconceptions with Brand Research

Update: 2024-11-13
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In this episode, B2B International's Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable.

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#65: Common Myths and Misconceptions with Brand Research

#65: Common Myths and Misconceptions with Brand Research