DiscoverB2B Insights Podcast#68: How to Build Effective CX Programs
#68: How to Build Effective CX Programs

#68: How to Build Effective CX Programs

Update: 2025-09-25
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In this episode, B2B International's Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.

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#68: How to Build Effective CX Programs

#68: How to Build Effective CX Programs