DiscoverB2B Insights Podcast#52: Building Value-Driven Brand Experiences - Jon Lombardo
#52: Building Value-Driven Brand Experiences - Jon Lombardo

#52: Building Value-Driven Brand Experiences - Jon Lombardo

Update: 2023-06-14
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In the second episode of the series, Nick Hague is joined by Jon Lombardo, Global Head of Research at The B2B Institute, a thinktank funded by LinkedIn. Nick and Jon discuss the theory of reach maximalism, a simple formula to help brands create effective marketing, the law of brand user profiles, and the concept of cash flow funnels.

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#52: Building Value-Driven Brand Experiences - Jon Lombardo

#52: Building Value-Driven Brand Experiences - Jon Lombardo