Today, Nicole Lytwyn and I talk about the power of collaboration, and how it can not only benefit you by working well with someone, but how it can amplify your brand and give more value to your customers.

What started as me reaching out to Nicole to redo my website, has not only turned into a great friendship, but we are also great collaboration partners.  Together we work to complete client websites...me providing the written portion and Nicole the design and branding.

Nicole and I discuss how powerful collaborating with another entrepreneur can be. Especially when the other person provides something to your client that you are just not as passionate about.  We as business owners don’t have to do everything just because we are good at it. Having the trust and confidence in someone you know and collaborate with can make a world of difference in your business and ultimately serve your clients better.

Meet Nicole Lytwyn: 

Nicole is a website and brand designer with her company, The Mug Creative Agency. She discusses how much her business has grown with the ability to collaborate with other business owners - whether that is a photographer, videographer, or even a copywriter like myself.  She also mentions how beneficial it is to her clients that she has been referred by other business owners who know and value her work.

In this episode we share:

• How a collaboration can benefit your business and clients

• The differences between collaborating and outsourcing  

• Ways to find a collaboration partner

• Reasons how collaborating can save you time and money

Connect with Nicole Lytwyn: 

• Follow on Instagram @themugcreative

• Check out the website

• Email - nicole@themugcreative.com

Connect with Geneva:

• Follow on Instagram @heartsandheelstampa

• Website - heartsandheels.co

• Join the Hearts and Heels FB Community - Hearts and Heels Tampa