So many women go through the struggle of finding a career that brings them happiness, and many land on entrepreneurship. Although it is not always easy to start a business, there are several things I learned along the way that I want to share with you.

Many of us go through the process of starting a business without  goals or a plan. We must have an idea of where we want to go in order to be successful. Making sure you have the right offers, messaging, and knowing your worth are just a few of the  things we discuss in this episode.

In this episode I share:

• Why having a business plan is so important when starting a business.

• How you should only have 2-3 signature services as a service provider, or only one message as a product based business..

• What it's like to do all of the things in our business, how outsourcing can help, but when is the right time?

• The ways paying for knowledge will help better your business and get you where you want to be.  

• Paying close attention to where your referrals are coming from.

• Ending business engagements as soon as a red flag goes up, or they don’t fall into how you work and operate.

• How you will need to recalibrate your business many times.   

Connect with Geneva:

• Follow on Instagram @heartsandheelstampa

• Website - heartsandheels.co

• Join the Hearts and Heels FB Community - Hearts and Heels Tampa