665: The $20 Gift That Closed a $2M Deal - Scott Peckford
Description
What if the secret to unforgettable client and partner relationships is how (and when) you give—not what you spend?
In this episode, I break down how to give referral and client gifts that actually land. Not the generic gift basket or logo mug—but thoughtful, timely gestures that create real emotional impact.
Inspired by a story of one realtor’s donut drop that led to a $1M+ client, we dive into how to make your gifts hit different—plus what to avoid if you want your gesture to be remembered, not ignored.
What We Will Cover:
- Specific, Unexpected, and Timely – The 3 rules that turn a generic gift into a powerful impression.
- The Donut Story – How one agent used a podcast, a donut shop, and perfect timing to win a dream client.
- Giftology Principles – What the best givers do differently—and why it’s not about spending more.
- What Not to Do – The 3 most common gift mistakes brokers make (and how to avoid them).
- Real Broker Examples – A $20 Hawaii book and a pair of fuzzy handcuffs—why they worked, and what they teach.
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