SHOW DESCRIPTION

In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted.

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RESOURCES MENTIONED

• Higher Self Habits by Alessia Citro


• Atomic Habits by James Clear


• Tiny Habits by Dr. BJ Fogg


• Seven Habits of Highly Effective People by Dr. Stephen Covey


• Badass Habits by Jen Sincero


• Miracle Morning by Hal Elrod


• The Halo app (mentioned for prayer/meditation)

GUEST BIO

Alessia Citro is a habits expert, transformation coach, and bestselling author of "Higher Self Habits." She helps visionary female founders build habits that create unshakeable confidence, empowering them to grow their businesses and become recognized thought leaders. Drawing from her own transformation journey—from tech sales at Salesforce and Google, to building a 7-figure online wine business, to embracing sobriety—Alessia created the Higher Self Habits Method™, which blends timeless wisdom with neuroscience to create foundational change on both spiritual and physical levels.

EPISODE HIGHLIGHTS

• Why traditional masculine habit-building approaches often fail women and how to create a feminine menu of habits that honors your changing energy


• The surprising first habit that transformed Alessia's life and why building self-trust through tiny consistent actions is the foundation of all success


• How focusing on the wrong priorities in Maslow's hierarchy of needs sabotages your best intentions and what to focus on instead


• The 24-hour challenge to transform your physical environment that can immediately shift your mindset and productivity


• Why cleaning your car and running your dishwasher at night might be the most impactful business habits you're not doing

KEY TAKEAWAYS

1. Build self-trust through consistency with tiny habits rather than attempting massive changes - even flossing one tooth counts as success


2. Create a "menu" of habits rather than rigid routines - women operate on a 28-day cycle, not a 24-hour one like men


3. Focus on physiological and safety needs first (like sleep, hydration, clean environment) before trying to optimize self-actualization


4. Celebrate small wins immediately to wire in dopamine rewards that make habits stick


5. Clean external environments like your car and kitchen are powerful reflections of your internal state and can transform your productivity

QUOTABLE MOMENTS

"Once you know that you can actually keep your word to yourself, your whole life will change." - Alessia Citro

"You embody it until you become it... It's like sweeping the floor - dust accumulates, you have to sweep every day. So this is an ongoing thing with no finish line." - Alessia Citro

"Our brain will tell you you're doing too little, but that is where the change is happening... It all started by stopping the addiction to tell myself I was not good enough." - Ati Grinspun

FIND ALESSIA CITRO

Website: alessiacitro.com 

Email: alessia@alessiacitro.com 

Instagram: @alessiacitro__ 

Book: "Higher Self Habits: The Scientific, Strategic, and Spiritual Framework to Get Out of Your Own Way—For Good" 

Podcast: INHABIT with Alessia Citro

EPISODE TIMESTAMPS

00:01 - Ati introduces Alessia Citro, author of Higher Self Habits 

01:24 - First question: the single most powerful habit that transformed Alessia's life 

02:29 - Why taking a daily greens shot became transformative - building self-trust 

03:42 - The concept of "Be Her Now" and embodying your future self 

05:39 - Common mistakes in habit building and why masculine approaches often fail women 

07:16 - Why women need a different approach to habits - 28-day vs 24-hour cycles 

09:50 - Breaking free from rigid morning routines and creating a habit "menu" instead 

11:49 - How Ati shifted from rigid 5AM routines to more aligned practices 

13:42 - Creating anchor points in your habit menu and prioritizing what matters 

16:11 - The five-stage framework from Higher Self Habits (Awareness, Alignment, Audit, Activate, Ascend) 

19:08 - The importance of auditing using Maslow's hierarchy of needs 

22:08 - How to build awareness and self-trust with tiny habits 

24:16 - Making habits extremely small and celebrating each step 

27:17 - Ati's story of becoming a triathlete by starting with just putting on shoes 

28:12 - The power of celebrating small wins and training your brain's reward center 

30:18 - The 24-hour challenge: run the dishwasher at night and unload in the morning 

34:09 - How clean environments create mental clarity for work-from-home entrepreneurs 

38:04 - Letting go of investments that no longer serve you 

40:50 - Releasing things with gratitude instead of guilt 

42:16 - Surprising habit: keeping a spotlessly clean car and how it builds self-trust 

45:00 - The 24-hour challenge revisited: clean out your car completely 

46:10 - Using physical cues like a messy closet as indicators you're moving too fast 

48:21 - Who Alessia's work is for and where to find her book

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

• Entrepreneurship


• Business


• Marketing


• Self Improvement

Core Pillars:

• Personal Branding


• Business


• Mindset


• Energetics


• Purpose


• Life