So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity.

If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the masks more clearly, and start letting them go.

 

✨ The countdown is real… Be You Brand Live 2025 is 88% SOLD OUT!

📍 Las Vegas | Sept 25–27 | 🎟️ Grab your seat before it’s gone. Get your ticket here

 

RESOURCES MENTIONED

• Join the Be You Brand Book Launch! 

Be You Brand: Your Story, Your Business, Your Way (Volume 2)

• The 5 Personality Patterns


• Ascension Mastermind


• Freebie: Magick Mindset Masterclass

 

CONNECT WITH ATI

Connect with me:

Instagram: ati.grinspun

Website: https://atigrinspun.com/

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

https://atigrinspun.com/quiz/

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

 

GUEST BIO

Amanda Magick is a trauma-informed and neurodivergent-informed holistic mental wellness coach, author, and creator of the Magick Mindset™ framework. She helps women heal from the inside out by blending neuroscience, gut-brain health, and intuitive practices into her signature self-healing journey, The Manifest Station™. Amanda is also a co-author in Be You Brand: Your Story, Your Business, Your Way (Volume 2), and a proud leader within Amare, the mental wellness company.

 

EPISODE HIGHLIGHTS

• Amanda’s candy bar epiphany that revealed she didn’t know her true likes and desires


• The role of masking in business, motherhood, and identity


• Why awareness is the first step in Amanda’s “Sparkle Framework”


• Flickers of light: small moments that guided her healing journey


• Nervous system regulation, gut health, and their link to authenticity


• Investing in herself—how Amanda stepped into Be You Brand Academy & Ascension Mastermind


• The ripple effect of authenticity and community support


• Her mission to help moms heal, manifest, and create lasting impact

KEY TAKEAWAYS

1. Masks often begin as protection but can become false identities we carry for decades.


2. Awareness is the first step—without it, change isn’t possible.


3. Healing happens in “flickers,” small moments of clarity that build over time.


4. The body and mind are deeply connected—gut health and nervous system care support authenticity.


5. Small daily actions (like 5 minutes of stillness or drinking water) rebuild trust with yourself and shift your life.

 

QUOTABLE MOMENTS
“Sometimes the things we do to protect ourselves become the masks we mistake for personality.” — Amanda Magick
“You are not rejected—you’re simply being aligned with the right people.” — Ati Grinspun
“You are the light. Trust that knowing and follow it.” — Amanda Magick

 

FIND AMANDA MAGICK

Website: amandamagick.com

Email: theamandamagick@gmail.com

Instagram: @amandamagick 

Facebook: Amanda Magick 

 

EPISODE TIMESTAMPS

• 00:00 Introduction to Authenticity and Personal Branding


• 03:02 The Journey of Self-Discovery


• 05:56 Understanding Masks and Authenticity


• 08:54 Flickers of Light: Recognizing Change


• 12:12 The Importance of Awareness in Healing


• 15:13 Investing in Yourself and Your Brand


• 17:59 The Ripple Effect of Helping Others


• 21:11 The Connection of Thoughts and Actions


• 24:58 Understanding the Body-Mind Connection


• 28:34 The Importance of Small Steps


• 31:08 Visualization and Community Impact


• 35:28 Embracing Authenticity in Business


• 37:55 Empowering Women to Trust Themselves

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

• Entrepreneurship


• Business


• Marketing


• Self Improvement

Core Pillars:

• Personal Branding


• Business


• Mindset


• Energetics


• Purpose


• Life