Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty.

Resources Mentioned

• Be You Brand Live Revival (Oct 17 11am PST) via  Zoom — comment “REVIVAL” on Ati’s Instagram to join


• She Is Made For More by Cristal Jacobo https://www.cristaljacobo.com/she-is-made-for-more-live (October 24th-25th)


• Somatic Experience with Emily Rose – Embodiment and sensuality through movement


• NLP “Anchor” Exercise (Casino Chips) – Using physical anchors for mindset and manifestation


• Highest Self Hypnosis Meditation


• Breathwork & Tapping Tools – Ati’s daily nervous system regulation go-tos

CONNECT WITH ATI

• Connect with me:
  
  Instagram: ati.grinspun
  
  Website: https://atigrinspun.com/


• Ready to build a personal brand you are proud of:

DM ME BRANDED on IG to immediately access my BRAND TO BANK 40 minute training where you will uncover WHY and WHERE you are stuck and how to start making progress towards your first 100k year . DM ME on IG 

• Free: ✏️Take the profitable personal brand quiz
  
  https://atigrinspun.com/quiz/


• 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Episode Highlights

• When your dream event tests your limits—and your leadership.


• The behind-the-scenes chaos that made Be You Brand Live unforgettable.


• How to stay calm when everything you planned falls apart.


• Why community and quick thinking matter more than perfection.


• The mindset shift that turns breakdowns into breakthroughs.


• What real resilience looks like in front of 100 people.


• How chaos became the biggest transformation of all.

Key Takeaways

1. Event planning is emotional warfare — no amount of preparation guarantees perfection.


2. Leadership isn’t about control; it’s about presence. Who you are in chaos defines your growth.


3. Community saves you. Relationships built on trust and values will show up when things fall apart.


4. Your nervous system is your greatest business asset. Learn to regulate it through movement, breath, and music.


5. Transformation often hides in the breakdown. Every challenge points toward expansion.

Quotable Moments

• "You, my friend, you can overcome absolutely everything. It's not over until you fucking win." - Ati Grinspun
  
  


• “The equality of all of us. It doesn't matter where you are in your business... We're all here to serve each other." - Ati Grinspun

Episode Timestamps

00:02 – Why this episode is different (and recorded in the car!)

02:28 – Behind the scenes of Be You Brand Live: hotel challenges and hidden costs of event planning

06:55 – Managing teams, grief, and last-minute changes before the event

13:57 – The chaos begins: rude venue staff, missing AV, and what leadership looks like under pressure

21:00 – Finding the beauty in the mess: powerful experiences with Emily Rose and the somatic session

25:39 – The NLP chip exercise and why embodiment matters

27:55 – Crisis hits: power outage during the event

30:23 – Ati’s go-to tools for emotional regulation (tapping, breathwork, dance parties)

35:41 – Burned jackets, food poisoning, and a $50K day — resilience in real time

42:48 – Leading through chaos and redefining what success looks like

45:04 – When a participant dislocates her knee: crisis management and calm under pressure

47:23 – The spiritual lesson: surrender, trust, and leadership through uncertainty

49:50 – Post-event reflections and why “it’s never over until you win”

 

About Your Host

Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

About the Show

Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room.

Categories: Entrepreneurship • Business • Marketing • Self-Improvement

Core Pillars: Personal Branding • Business • Mindset • Energetics • Purpose • Life