In Episode 4 of our mini-series on writing copy for your website, Ella Hoyos talks with Linda Melone, an award-winning health and fitness copywriter. Linda shares her journey of crafting and optimizing website copy, emphasizing the importance of treating writing and editing as separate processes. 

Together, they explore seven essential copy checkpoints to ensure your content is polished and ready to publish.

Listen as we delve into the nuances of editing copy, the impact of clichés, and the art of maintaining voice and tone consistency. Discover how to make your copy clear, engaging, and conversion-ready. Linda also shares insights from her extensive career, offering practical tips and takeaways for creative entrepreneurs and savvy business owners looking to enhance their copywriting skills.

- Introduction to Linda Malone and her journey in copywriting

- The importance of separating writing and editing processes

- Seven copy checkpoints for effective editing

- The impact of clichés and maintaining originality

- Ensuring clarity and consistency in voice and tone

- Using testimonials and emotional triggers for engagement

- Structuring your website for optimal user experience

- Linda's resources and services for copy optimization

Be sure to subscribe to Cracking Copy for more episodes filled with expert advice and writing inspiration.

Contact Linda 

 Connect with Linda Melone on LinkedIn

Explore her website, The Copy Worx https://thecopyworx.com, for more insights and free resources

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think of this episode, or what topics you'd like to hear about.

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Hang out with us on social, here:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Twitter @cracking_copy

Facebook @crackingcopy 

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