In this episode we are looking at what’s involved in writing a sales page for your online product or service and the key things to think about.

 

Minnie interviews co-host, Ella, as she is brilliant at them and has tons of experience of successful product/service launches by crafting killer sales pages.

 

We will cover:

 

• The difference between a sales page and a landing page

• Tips for landing pages 

• How you decide which suits your needs best

• Long sales page vs short sales page? What does this mean and when should you use them?

• The advantages/disadvantages of short vs long sales pages and Ella’s top tips for both

• Where to go in terms of designing your sales page

 

If you’re looking to write your own sales page or are seeking an understanding of what you might need to consider if you are briefing a professional copywriter to do this for you then you need to tune in. This episode is a must for you.

 

Resources 

 

Building A Story Brand by Donald Miller can be bought here

Five Second Test to test your sales page at https://fivesecondtest.com

For your swipe files try Awesome Screen Shot 

Check out Ella’s Website here

 

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

 

Twitter @cracking_copy

Facebook @crackingcopy 

 

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You can also find us at:

 

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

 

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

 

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

 

Support this podcast!

 

If you found this episode helpful you can show your appreciation by making a donation!  This helps offset the costs of producing the show and we’ll love you for it :) 

 

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